Our Journal
Insights for the modern digital marketer
Strategy, SEO, analytics, and the tools that move the needle — written by practitioners.
GA4 in 2026: the metrics that actually predict growth
Most marketers track the wrong things in GA4. We break down which engagement signals correlate with conversion, and how to build a reporting setup that surfaces real insight — not vanity numbers.
Latest articles
Core Web Vitals are changing again — here's what to fix first
Google's page experience signals have shifted. INP replaces FID, and these are the three technical fixes that matter most.
Building a dashboard your whole team will actually use
Most marketing dashboards are built for the person who made them. Here's how to design for the decision-maker.
Employer branding in 2026: what candidates are actually looking for
The talent market has shifted. Authenticity, flexibility, and cultural clarity matter more than ping-pong tables.
The content calendar that took us from 3 to 30 organic leads/month
A behind-the-scenes look at the content strategy that compounded over 18 months — including what we got wrong.
LinkedIn for B2B: the post formats that still generate reach in 2026
Algorithmic reach has narrowed but hasn't disappeared. These five post structures consistently outperform everything else.
What a good junior marketer job application looks like today
Hiring managers share what they're actually scanning for in 2026 — and the quiet signals that get CVs to the top.